Following her creative intuition, Jolien, the inspiration behind the brand, organically found her way into the art and craft of goldsmithing. After her studies in Psychology, she did an internship with the Antwerp jewelry design duo Wouters & Hendrix. She also worked for fashion designer Natascha von Hirsschausen in Berlin, while completing her studies as goldsmith and building her own studio in Ghent.

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Jolien is inspired by her travels and people she meets along the way, by arts and local crafts but also by everyday simplicity and seemingly trivialities. ​

The timeless pieces reflect five styles and moods, independent of trends or seasons. Bespoke designs are also available. All jewelry is handmade, in recycled silver, gold and precious stones.